A few of my social friends reached out to me this past week and asked me when I think the next Google Pagerank will be. I told them that only Google knows when.Next Pagerank Update

Is it possible that Google may wait until New Years Eve like they did last year to update Pagerank? It could very well be and it’s way overdue. The last major Pagerank update was almost 8 months ago on April 3, 2010.

There are so many people that say PR is not an important, including me, and for  a good reason, SERP (Search Engine Results Page) is much more important in driving non-paid traffic to a website. But why do so many people worry about it? There are a lot of people waiting patiently for the next update and some seem a little more desperate than others.

The last noticeable updates (minor) were in mid September and June and both of those updates favored websites that had a rank of N/A.

The most important measurement when it comes to SEO (Search Engine Optimization) or writing content for SEO is SERP (Search Engine Results Page). This counts the most and I am not throwing Pagerank to the curb by any means. Even if you rank in position #1 in Google for a search query, it does not mean that you are going to get traffic. Some keywords don’t bring traffic so you should research what keywords have the most queries globally by going to Adwords under Google Account Settings and click on Traffic Estimator.

There’s a possibility that Google may never update Pagerank again, because they’re focusing on more important things, such as improving search, Adsense, Google Earth, etc.

Just continue to publish quality content and utilize Facebook and Twitter to share your content.

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