When it comes to ranking your business website high on Google, it is essential for you as a business owner to create a checklist to ensure that everything is perfect and in order. When it comes to publishing content of the business website, you must ensure that everything is in order so that Google finds your post informative enough to rank on high on its search engine. The following are some simple SEO tips that will help you rank your business website high on Google and get the competitive edge on the market:

  1. Keyword- You need to choose a perfect keyword to focus on when it comes to ranking your business website high on Google. It is crucial for you to use the keyword that people are looking for. You may refer to the Google Keyword Planner as this will help you get an insight on the estimate for each keyword. The tool is free however you need to create an Adwords Account to use it. Once you are logged in you can search for the number of searches each keyword gets every month. This will help you to plan your content and choose the perfect keyword for the article or blog post that you wish to publish.
  2. Competition research- Yes, it is imperative for you to invest time and research on the competition that you face online. Here, the task does seem impossible however it is relatively easy. You should log into Google and search for the results of the top ten websites. You should check each of them carefully and try to ascertain what you are missing. The next step, of course, is to make a note and incorporate them into your business website. Overnight results and surge in search engine rank on Google are not guaranteed however when it comes to improvement of visibility of your business website you will find a drastic improvement.
  3. Ensure you write informative and good content- When you are posting content for your business website, it is vital for you to know what your competitors are posting online. You need to ensure that the content that you write has quality and is informative for your online audience to read. This, of course, is very difficult for you. However, you can hire professional writers to create informative and top- quality content for your needs. Credible SEO companies like SandCrestSEO state that when you are writing content for the business website, ensure that you post regularly and create content that is informative enough to keep the customers from coming back to your site. It is crucial for you to know what your targeted audience is looking forward to when it comes to the creation of good quality content for your business growth and progress.
  4. Ensure you place the keyword in the page title- The keyword should be placed in the page title so that your readers will click on it faster. The title should be compelling enough to attract your readers. The title should be catchy so that your readers will click on it and read the content that you have posted. If you keep a consistent record of posting good titles with content, the customer will keep on coming back to your website for more information.
  5. Place the keyword in the header- Sub-headers are very important when it comes to attracting Google ranks. This is why you must ensure that you place the keyword in your sub-headings so that your readers are aware of what your post is precisely about. This will largely help you to attract their attention and ensure you get targeted audience.
  6. Place keyword phrase in the alt-tag of images – It is crucial for you to place the keyword phrase on the alt-tag of your image. Remember you should create content that has the right mix of content and pictures. Placing your keyword phrase in the image name and alt tag ensures that Google can index your post correctly.
  7. Use the keyword in the URL of the post- Google finds is helpful to rank your post, if you place the keyword in its URL. Google knows exactly what your post is about and it finds it easier to rank your post high on search engine ranks. Your keyword phrase as mentioned above must positively promote your business.

Therefore, if you are a business owner and looking for high ranks on Google, it is prudent for you to follow the above seven affordable SEO tips listed above. This will help your targeted audience find you faster, and you will also be able to enhance visibility on the Internet without spending too much on promotion and marketing. In this way, you may increase lead conversions and improve revenue generation for your business as well!

Author Bio: Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards her job. He loves to share his knowledge and experience with his friends and colleagues.