So you like it on top? Get your mind out of the gutter! I am talking about a feature for Adwords called Position Preference. Google has announced they’re retiring the position preference bidding feature in AdWords. Advertisers will no longer be able to select a preference to what position they would like their ad to be placed.Google Retires Average Position Feature

You can learn more about the Average Position metric on Google’s blog. Google will begin to disable this feature early in May. In the meantime, if you’re going to disable position preference before May, Google recommends that you first export your manual bids by downloading a keyword report to back up any bids you set before you turned on position preference. This report will include keyword-level maximum CPC bids.

Advertisers who would like to continue to target specific ad positions, you can use “Automated Rules.”

What are automated rules?

Automated rules are changes to a bid, budget, or status on part of your account (scoped/filtered lists of keywords, campaigns, ad groups, or ads) that are triggered at a particular time. Creating a rule can help you manage your account without having to regularly monitor your activity and make changes.

Learn more about automated rules.

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