Unethical Marketing and ScamsYou just launched a website and you are eager to drive visitors to your new online home, but you don’t know how. You are probably going to search for “web traffic services,” and this can be a very costly mistake.

Many of these companies claim that they can send one thousand visitors or even 10,000 visitors to your website in 24 hours. If this is the case, why are most of these companies performing poorly in Alexa Ranking, Pagerank and overall organic traffic? If I could guarantee that many visitors, I certainly would help my own cause, right? This is what makes these scams stand out.

Many of these companies send bots to your website instead of real human visits.

If you are launching a new website or online business, you should consult with a professional marketing company. There are many reputable companies that offer world class services.

What to avoid when marketing your website

Email Marketing can put your site in danger. Many email marketing companies claim that their lists are double opt-in, but many of these lists come from email harvest programs which scan thousands of webpage’s for email addresses.

Backlink Building Services make exaggerated claims about how many backlinks they provide to highly ranked websites. In most cases these backlinks are placed on article pages or link pages and not the homepage that has a high Pagerank. These link building services can place your URL (Web Address) in bad neighborhoods or on malicious websites. It’s best to build links for yourself by commenting on other blogs, participating in forums with a link in your signature, social network engagement, etc. You should never use any automated commenting programs. These programs could land your URL in the Akismet database.

Link Exchanges can put you in Google’s sandbox if you over do it. You can exchange links in your blogroll, but don’t overdo it. If you have too many links on one page, you could be looked at as a link farm. This can increase the risk of being penalized by Google.

Automated Directory Submissions are not recommended as some of these directory sites could be in Google’s penalty box. It is best to perform manual directory submissions so you can review the sites content and also check to see if the site is safe using URLVoid.com.

Blog Commenting should be about the article and not “Thanks for sharing this information.” Let the author know you read the article. You should always include your name in the ‘Name Field” and not keywords that relate to your website, if you included one in the Website form field.

Spamming to gain traffic is a poor tactic when launching a new website. It can hurt your websites reputation and your website can be listed in some of the Spam reporting agencies. I see a lot of unethical comments on Yahoo blogs that always include some dating website.

Be ethical in your marketing approach and build your reputation the right way!