SEO can have many definitions, but at the core, it is a set of features and rules that help your target audience find you. The science of optimization depends on the kind of data and the type of users. We have seen content firms, blogs and other businesses working on optimizing their content for their target visitors and still lose out on a considerable portion of potential traffic. That tells us that their SEO strategies are missing some key ingredients. What are the secret condiments of a successful SEO strategy? What decides which marketing campaign will be a success? There are 200-odd factors that can determine the rank of a website, but are you covering the most important ones among them?

Why is old-school SEO not enough?

The web is an ocean of information. We are living in the era of infobesity, and it would be grossly wrong of you to think that because you are providing timely data about trending topics, it would be reason enough for people to find you. If you are posting about an event or a personality on your blog or website, there are thousands of other sites doing the same. Some of them might even include an amusing anecdote or two, just for the sake of it. So what extra are you offering that your potential visitors cannot deny? Is there something you should be adding to the mundane content flow that can increase the appeal of your site?

How should you modify your SEO campaign?

According to the analytics reports from thousands of extraordinarily performing websites from across the world, keyword strategies, header tag manipulations and URL changes are no longer cutting the deal. Smart webmasters are picking up cues from user intent. When a person uses Google or Bing to look for information on a service or a product, he or she has a few particular intentions. It is no longer about besting the system to boost your ranking. It is about blending human psychology, buyer intention, purchasing power with other eponymous SEO Panama practices. You can think of the modern SEO strategy as the product of art, science, and technology that includes the following factors –

  1. The primary goal of any SEO campaign is to drive relevant traffic to your website. In case, 90% of your visitors find themselves on your domain as a result of poor guidance. It is a complete waste of your resources. Irrelevant traffic hardly results in purchases.
  2. Your optimization strategy should pay attention to buyer behavior. Without understanding why they are searching for specific terms or visiting your website, it will be impossible for you to provide the appropriate services.
  • Every entrepreneur and webmaster should remember that SEO should never be about the brand or sales. It should always be about your audience and targeting them in a wholesome manner.
  1. SEO should be a holistic strategy that boosts business visibility, sales, and growth. Therefore, it needs to keep the company’s goals in purview during the audits.

The evolved version of SEO may sound like something that is unique and unprecedented, but the new features and strategies reside on a plinth of the time-tested practices. Keyword research, long-tailed keyword optimization and good quality content curation are all parts of the latest techniques since they can define user-intent.

What is the intent of your users?

Building SEO strategies around the needs of your potential buyers require your site to pay attention to the most recent search trends. It is never enough to list the keywords you can use for your content. You must also understand the intention behind the majority of the searches to tap in on the potential of the keywords. Documenting how the users are searching for your business or products will help you prepare the content for the lion’s share of the traffic.

Here’s a quick look at the different types of search queries and how you can hone in on them to benefit your daily traffic –

  1. Informational – this type of a search forms the largest category of searches for all search engines. How-to formats of blogs and videos are excellent ways to target these kinds of searches. Keyword research is imperative to optimize content for informational searches across all leading search engines.
  2. Navigational – after the users gain enough information about products or services from the first kind of searches, they start looking for specific vendors that provide those products and services. It will be difficult for you to target unless you have a business that sells explicitly similar products.
  • Transactional – there are several ways to optimize for transactional searches including keyword optimization, internal linking of all informational pages to product pages and utilization of Pay-per-Click (PPC) advertising to divert traffic to your product pages. Using PPC channels will allow you to capture qualified leads from the very first day.

How to tackle regular market shifts?

Optimizing content for the regular customer will help you improve your visibility, but that will not be enough. In most countries, there are seasonal shifts in the markets. Whether it is Christmas or Valentine’s Day, you will need to pay attention to the increase in customer inflow that happens once or twice a year.

There are two types of seasonality as far as online marketing is concerned –

  1. Seasonal marketing – these are time-based events that include winter shopping in areas that experience bitter cold, AC rentals and repairs in summer months, travel packages for spring. These can also depend on specific months.
  2. Event-based marketing – this specifically includes the holiday season (Thanksgiving, Christmas and New Year), Fourth of July, Valentine’s Day and Halloween.

No matter what your business is and what your top products are, you should be able to turn heads with value-adding content in the forms of blogs (text and video). People have dedicatedly shown their love for video content that does not include any hard-sale tactics. You can post material with How-to intents. During the shoot, you can casually mention the name of one of your products or two, and tell them how to use these for the process.

Outdoing the competitors with the old-school keyword techniques and URL structures is not enough. Understanding the general necessities of your customer will always help you stay ahead of your competition.