The competitive world of marketing demands that as a business owner you must always be ready to adapt to changes that any situation may demand from you. The world of marketing has evolved considerably, and with the rise of the internet, such changes are more pronounced, acute as well as sudden. Hence, you must have a web design up and running, which you can customize in any way you want whenever you want. As a business owner, you must be already aware that WordPress is the ideal platform for you to run a business website on because it provides you with the most options for customizing your site as per all your requirements. In this article, you will learn why it is necessary to future proof the web design of your WordPress website to maximize your profits using WordPress.
Creating a solid online presence
For a lot of business owners, it can seem an overwhelming task to create a basic online presence on the internet. Creating a strong and solid presence on the internet with a dedicated server company might feel more difficult as a project for you to embark upon. What you must make sure is that your business website’s format and its web design is something which you can continue to make use of and go on developing in the future and that you must not end up with any formats as well as designs which are going to get outdated and may never be supported ever again. This possibility has become easier with the popularity of the internet today as technology keeps on evolving. However, the internet along with many web browsers has also given some well-defined standards which have been more or less universally accepted these days.
Illustrating the problem with a relevant example
An easy example can illustrate this fact to you, for instance, if you were to have a web design which is mostly founded on flash for instance, then a lot of devices made by Apple Inc. would be absolutely unable to even display your web page because of the simple reason that Apple is no longer supporting the flash format on any of their products like the iPhones and the iPads. For such scenarios, a completely new design will become necessary for your website to run on these devices. You may also have to use a domain forwarding a redirecting service to ensure that people using Apple devices can view your business website on their devices. This will become not only time consuming but will also cost you money. This is an unfortunate result of software as well as the code which did not get accepted by every type of device.
The importance of the web design and why it must be future proof
The most important aspect of your business website is your page’s web design. It plays a significant and an extremely vital role in helping conversions that are turning random visits into leads and then turning the leads into sales, thereby boosting your revenues. If a consumer is unable to navigate and go through your business web page effortlessly easily and directly regardless of the device that he or she is using, then you are going to lose out on revenues. The consumer is going to start looking, with the utmost certainty, elsewhere on the web, and the highest probability is that they will settle for your competitors who are right below you on their search engine results. So, if the design of your webpage is not strong and supportive, then you will have a hard time promoting your business as the other factors of your business will not be able to make up for the losses incurred by the faulty design.
Mobile friendly designs are of prime importance
Today smartphones have infiltrated the consumer market worldwide. The rise of smartphones coupled with the reduction of internet charges has ensured that the whole world is hooked on the internet today. Studies have shown that due to their ease of portability, people are more likely to use smartphones to conduct random searches on the internet than their laptops or desktops. The mobile user has become a much more regular and quite simply a huge aspect of the internet browsing community. They need to be taken into serious consideration during the early stages of your web site’s designing process. You can create a website forwarding service for your domain, such that whenever any visitor is viewing your web page through any particular mobile phone devices, it will be possible to instruct your dedicated server to forward these visitors to the mobile phone version of your business web page. As a result of this, you will not be losing out on the visitor and your potential lead and possible customer.
Using WordPress
The fact that WordPress is open source makes it easy to get customized; you can input the changes you want by yourself. Thus, you can choose the resolution of the images uploaded, the contents and so on which can make it easy to be loaded and opened from mobile phones as well as desktops.
The most reliable and easiest website building platform in the world is WordPress with its multiple options of customization; you can create any web design you want on WordPress, however, to ensure more profit you must future proof your design. Visit BigDropInc.com to learn how to make your web design work.
Wrapping things up
With the continuous evolution of technology in today’s world, you must have a web design in place that can incorporate different types of changes and adapt with time. It will not be possible for you to redesign the design of your business website every time. Hence, you should make it future proof with some basic methods. Hopefully, the information mentioned in this article will help you to understand the dire needs of having a future proof design.
Going back about 10 years it used to be relatively simple to monetize a website or blog, but in the last 5 years in particular I find it has become increasingly difficult to get and maintain a web presence and to maintain that income.
My biggest enemy in the last couple of years has been time, the time required to write articles and to keep existing ones up to date. Google indexes sites better if they are regularly being updated, so if you don’t have the time, your traffic is likely to slip, unless you have niche content that is popular in searches.
Images are another time killer for me. Articles often perform better if they have a t least one image, but if you don’t have a relevant image of your own that you can use, searching for one online that is appropriate and that has the right usage rights can be time consuming.
As you said, your site also has to be mobile friendly, and fortunately most WordPress themes are now mobile friendly, some more than others though.
The biggest killer by far though is social media, especially Facebook. Where I used to be able to post a link to an article on Facebook, people used to click on the link and read the article. Now it’s more common for people to post everything directly into Facebook, and therefore comments are left there, with many visitors often not even bothering to read the full article.
All of the above have affected my traffic, but finally, the money…
This has decreased not only because of the reduction in visitors to my sites, but also because of advertising and shopping habits. Fewer people click on advertising links these days, and when shopping, people are more likely when looking for a product to go direct to a site like Amazon than to search for sites that sell or write about the product they are looking for.
So, in a nutshell, for me at least, having a niche website is key, but then the niche has to also be a popular one, and one that isn’t swamped by the competition.
It’s not easy, but wish everyone reading this comment success in their ventures.