marioNintendo pioneered hand-held entertainment in the ’80s and made it fully mobile with the Game Boy video game system. Now, Nintendo is transforming the way people access, experience, create and share content with the new Nintendo DSi system, the third iteration of the world’s best-selling portable video game system. Nintendo DSi launches in the United States on April 5, 2009, at an MSRP of $169.99. The colors available at launch will be Blue and Black.

“Ever since the arrival of the first Game Boy, consumers worldwide have turned to Nintendo for their portable gaming,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Nintendo DSi builds on Nintendo’s commitment to bringing fun and creative entertainment to everyone, and will allow consumers to personalize and share their very own experiences.”

Some features that will be built into the system and ready to enjoy upon purchase include the Nintendo DSi Camera, Nintendo DSi Sound and Nintendo DSi Shop. The most noticeable feature of the slim Nintendo DSi system is its two cameras – one camera is on the external body, and the second one points at the user when the device is flipped open.

As the first truly interactive digital camera in a video game system with 10 different interactive “lenses” that can manipulate your photos, the Nintendo DSi Camera offers an easy way to take and share your photos with family and friends. The cameras also present people with unprecedented ways to interact with their games while giving developers a new tool to devise creative games and experiences. If the touch screen gave Nintendo DS a sense of feel and the microphone allowed it to hear, the two cameras give Nintendo DSi the sense of sight.

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