Mobile commerce has been exhibiting excellent growth rates over the last few years. As a convenient and easy way to make transactions online, more and more clients prefer mobile shopping. Mobile commerce revenues have risen almost twice since 2014, and by the end of 2020 they are projected to rise to $4.8 trillion. So, it’s no surprise that most retailers, including Magento store owners, have already entered the market for mobile commerce. How to speed up magento is key to keeping customers on your website.
Magento has been selected by business leaders including Nike, Procter & Gamble, Cisco, Ford and many others as the world’s leading e-commerce site. Magento, however, often fails to satisfy speed expectations, particularly on mobile, with its rich and flexible functional capabilities. Slow loading of mobile pages and their imperfect performance have a critical effect on conversion rates. Customers are not purchasing from a store that takes hours to load and delivers a bad experience for the customer. So, if your website is not mobile optimised, it’s inevitable to lose money.
To make a Magento-powered mobile store friendly, there are a range of methods you can use. We share the top 5 successful methods in this post to ensure that your website runs flawlessly on every mobile device. Keep reading to discover all of them!
Responsive Design:
Responsive web design is no longer a choice today; for companies eager to take advantage of mobile commerce, it is an absolute must. Responsive design also influences store efficiency, apart from its effect on search rankings and overall user experience. The content loads faster on mobile devices when the website design is responsive, enabling potential customers to browse through product pages fluidly.
The platform is mobile friendly and adheres to the Mobile First strategy, to the delight of the majority of Magento store owners. Thus, it offers Magento developers a reasonably easy way to convert a fixed website layout into a responsive one. In addition, Magento has two sensitive themes that come out-of-the-box. So, you don’t have to worry: it is not that difficult to introduce a responsive web design on your Magento-powered website. When that’s completed, you’ll immediately see how fast the mobile website works.
Mobile front-end optimization:
Another job you need to undertake in search of a higher website pace is front-end optimization. Take a few more steps after implementing a responsive lightweight design to make it perform even better on mobile devices. The following are some of the easiest things you can do here:
- Optimize your web pages for all photos. A handful of compression tools are available online that can help you do that as easily as ABC.
- Compress and Minify Files with JavaScript. One of the online JavaScript compressors will take advantage of it.
- Enable page caching using one of the proven tools, such as Full Page Cache from Magento.
- Check all website blocks and delete any that you don’t need and/or use.
- Implement the design pattern of lazy loading.
Accelerated Mobile Pages:
The Accelerated Mobile Pages project, or AMP, is a technology launched by Google for open source speed optimization. AMP provides a set of rules and scripts to minimise page loading time and thus improve device-to – device website efficiency.
It’s not as complicated as it can appear to incorporate Accelerated Mobile Sites. A second mobile theme that is already designed for the AMP format is supported by Google. When you integrate AMP with your Magento shop, your website’s non-AMP pages will receive a reference to let Google know that the website is AMP-friendly. The AMP pages will become available from Google Cache as soon as your website is re-indexed. It is worth noting that all your website pages do not have to be translated into the AMP format, only those that are heavily loaded with content.
Server response time minimization:
The less time it takes for a server to respond to a browser’s HTTP request, the greater the speed of a website. The first thing you can do to reduce server response time or first byte time (TTFB) is to perform an audit of your Magento extensions. The number of installed third-party tools and plugins has a direct effect on TTFB, as they typically slow down the output of the website. So, it will help a lot to perform an audit and remove needless extensions.
Another thing you can ensure is good hosting, because Magento success is strongly interrelated with hosting resources. We shared some helpful tips about how to select a hosting service in one of our earlier blogs.
JavaScript bundling Deactivation:
Installing Magento 2 will group JavaScript files so that the number of browser requests to the server decreases. The JavaScript bundling function may have a negative effect on website performance, depending on the type of HTTP protocol you use. If it’s HTTP/1.x, all JavaScript files are merged by Magento 2 into a single one that is typically very wide. In web browsers, this will not make any difference to the efficiency of the site. But these files can lead to a much slower website speed when it comes to mobile files. We therefore recommend that JavaScript bundling be deactivated. This configuration can be found in the Magento admin panel: Stores > Settings > Advanced > Developer.
Final Words:
There are several ways to speed up your Magento e-commerce website, as you can see. Starting from responsive design, mobile front-end optimization, accelerated mobile pages, server time minimalization, JavaScript bundling deactivation. It is equally vital to have a strong web hosting as well.
One of the top priorities for retailers that want to capitalise on mobile commerce opportunities is to ensure a fast and friendly mobile experience. We hope our tips can help you enhance the output of your Magento website on mobile devices to create a strong mobile presence for your e-commerce business.
Author Bio:
Jeevan Babu is a technology enthusiast and strong believer in agile product development. He is a Senior Project Manager at Fortune soft IT Innovations a custom software development company. You can also hire Magento web development agency for all your development needs.
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