Digital marketing makes use of digital technologies for marketing purposes. These technologies can be in the form of internet, advertisements put on display and mobile phones too. Digital marketing has grown in efficiency and prevalence through several campaigns. The increment in people’s dependency on digital devices has also added value to it.

The methods of digital marketing range from search engine optimization, search engine marketing to e-commerce marketing, influencer marketing and data-driven marketing too. These methods are used at a great extent in YEAH! Local. Moreover, digital marketing has expanded its arena by facilitating its use through SMS and MMS.

History of digital marketing

  • In 1971, Ray Tomlinson had laid a benchmark by sending an email. His technology could help people make the use of different machine to send and receive files.
  • In the 1980s, computers were already developed enough to store large amounts of customer information. Though the manual process wasn’t much efficient but, the buyer and the seller started sharing a positively transformed relationship.
  • The term ‘Digital Marketing’ came into existence in the 1990s. Customer Relationship Management (CRM) started getting prioritized in the marketing technology.
  • The number of internet users increases in the 2000s. A company’s marketing department were soon made aware of changes due to people’s emerging interests to surf for products online.

Digital marketing has always kept on growing. The development of social media has added value to it. Customers have grown their dependency on digital electronics. Their requirement of a seamless user experience was well acknowledged by the marketers. The marketing technology expanded with the transition in customer behavior.

Latest strategies used in digital marketing

  1. Digital marketing has grown its concern towards segmentation.
  2. Influencers are being prioritized. They are been reached via paid advertising or with the help of sophisticated CRM software.
  3. In Pull digital marketing, contents are actively required by the consumers. On the contrary, Push digital marketing is associated with the concept of providing marketing content to the consumers in spite of their non-requirement.
  4. Through re-marketing, marketers can lead the publication for targeted ads for a defined audience. This audience is generally named as searchers who have either made a visit to a particular website or have surfed for a particular product.
  5. Game advertising has also been very beneficial in digital marketing. Such as the advertisements you get to see when you play a game on your smartphone. This helps brand names to appear on certain gaming status symbols, and often takes you to the company’s site.

Is digital marketing a boon or a bane?

Digital marketing has made it possible to reach a wider circle of potential customers. Consumers are directly exposed to brands put on display for advertisement. Advertisements can be accessed easily and doubts can be readily cleared. However, digital marketing makes use of the internet on a high scale. Certain areas may not have a quick access to internet. Digital marketing faces a lot of clutter due to its high dependency on the internet connection.

In spite of every flaw, digital marketing can help brands with effective communication shared with their clients. There are no geographical limits for such a marketing process. Expansion of customer reach to foreign countries is a task of utmost ease for companies.

Though digital marketing is very advantageous in some aspects, they seem to pose certain problems in some other aspects. Consumers can easily track the amount of activity of a company and their current state too. A variety of goods and services in the competitive market make use of the same strategies. However, the one providing the cheapest and the most qualitative product shall rise to fame.