Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.
According to Gartner, by 2020 at least 90% of online advertisers will start using marketing personalization in some shape or form. And by 2021 there will be a significant increase in fully personalized websites. … The primary benefit of personalized marketing is having the control to reach a specific group of customers.
Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. In the digital era, sharing information is easier than it ever has been before. Each year, new tools and technologies have emerged and the marketing technology landscape has swelled to 7,040 solutions. Marketers can now choose from a dizzying array of options to connect to new audiences, promote their products, or build brand loyalty.
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in more detail at some of the specific trends to look out for.
Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there is also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.
Why Digital Marketing Helps Your Business
In this digital era, more consumers head online to research and buy products in the comfort of one’s own home. This surge of the internet has instilled a concern for business owners to investigate how digital marketing can help their business grow.
Why Online Marketing?
You might probably be aware that you need a website to build a business online, but having just a website does not give you the competitive edge required to grow your business online. Your website needs an effective marketing strategy to bring in customers to your website. If no one can find your website, how are they going to buy from you? The only way to bring in customers to your site is by utilizing the right marketing techniques like SEO, PPC, content marketing, social media marketing and much more.
Online marketing is cost-effective as it helps to create custom-tailored campaigns to reach the exact audience with the same interest. A campaign can track the defined goals and helps with analytic data which can be vital to scale and optimize the campaign in a better way. Digital marketing tools and techniques help business owners with meaningful insights to know their competition and opportunities to grow the business.
Following are some of the reasons why investing in digital marketing is a wise decision to effectively market your business online.
They Have the Right Tools to Plan
The very first reason for hiring a digital marketing agency is they have the potential to take your business to greater heights with the right strategy and techniques. They use the right tools to craft a successful campaign with meaningful insights obtained by studying your business.
Simply Share the Timeframe and Your Business Goals
Hiring an internet marketing agency can help you focus more on your business. It lifts the burden of hiring a new team, spending on their training, resources and time to train the team. This is where a digital marketing agency can come in handy where you simply have to share your business goals and timeframe to achieve the results.
Get New Ideas
The digital arena is not stable and things get changed every time and there is not always a win-win situation for your usual business tactics. A digital marketing firm can help you with new ideas and perspective which can give you results. An agency also helps you with clear insights and reports on how your keywords are performing and how customers are engaging with your brand
Partner with The Right Digital Marketing Agency Near You
One fact is that a digital marketing agency can grow your business quickly than compared to other marketing techniques. With digital marketing, you can start the campaign right away and see the results.
IMPORTANCE OF DIGITAL MARKETING
- Reaches People Where They Spend Their Time & Money
The trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours.
Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.
Social Media is where people are. But do people buy things there?
One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content.
57% of Millennials say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.
But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.
When you understand how to maximize your ROI in social media advertising you win big.
Social media marketing and advertising are only a piece of digital marketing. But it’s a very important one. Throughout this article, we’ll look at many kinds of online marketing methods. This will show the importance of digital marketing to your business.
- Levels the Playing Field for Small Business
You’ve seen it happen before. A huge company like Walmart comes to town and wipes out 100’s of local specialty shops. Starbucks rolls in and mom and pop coffee and bagel shops close down.
We’ve seen the online equivalent of this with Amazon. It’s hard to compete with the name recognition or the millions that they put into marketing and reputation management.
That’s where the importance of digital marketing shines as a beacon of hope for small businesses. It’s the same for brick & mortar, ecommerce, and personal brands alike. Digital marketing actually allows smaller businesses the ability to hold a top ranking position, like a client we helped outrank Amazon and Lowe’s using our AdWords services.
Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.
Continue to explore the benefits and importance of digital marketing. Just how it levels the playing field becomes increasingly clear.
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Very good article on digital marketing. I have heard lot of small scale companies are promoting their products through digital marketing which brought them success.
Thank you.
Hey, I loved this article. I’d like to read more of your articles. Can you please share some more links of your blogs/articles?