In the last few years, search engines have no doubt evolved by leaps and bounds. In the present year, there are numerous things that we need to keep in mind when it comes to what web designers should know about SEO in 2018.. This post aims at providing the necessary information that designers should be aware of.

We all know that when it comes to content visibility, the design has a huge role to play because it creates an unexpected impact on the mind. Similarly, you cannot underestimate the part of SEO in the case of content visibility. The critical concepts of SEO need to be taken care of by the experts as well as communicate clearly to the designers. It is needless to say that this can lead to friction and the impression of well-designed websites having poorly optimized SEO services.

Indexing mobile websites is the primary plan of Google this year. The algorithms will be eventually be used in the mobile version of website content to rank from that website, show the snippets from the pages in the results and to understand the structured data. You can check out with New Jersey SEO for quality SEO services, which are essential for web development.

How can this affect the site from the design aspect?

It merely means that your site needs to be responsive. Many people think that responsive design is just all about making the elements fit correctly on multiple screens. But responsive design is about usability. That will require shifting your thoughts towards developing and designing high quality and consistent experience across numerous devices.

There are some important factors that users need to be aware of when it comes to building a website:

  • Defined breakpoints for the changes in design and it can be done quickly via the CSS media.
  • The images and text need to be highly flexible so that people can view them quickly. After all, you will not be able to come across a single person who would like to take a look at the pixels hoping when he morphs into an image or something readable.
  • It is essential to ensure that your website is accessible on almost all the devices which means the site needs to feature design in the form of both landscape and portrait mode. You need to ensure that all the buttons, as well as the features, work flawlessly in both the ways.
  • A fluid side grid which maintains the proportions

How can you craft exclusive content for smallest screens?

Just like your design, the website content should also need to be highly responsive. The very initial step towards drafting content which is responsible for the users is to understand their preferences and behavior.

  • Keep the headlines enticing and catchy. Your aim should be to convince the visitors to click on your posts and merely using a wall of text will not help you to achieve that goal.
  • The contents need to be riveting so that users prefer to scroll in to read and find out more of it.
  • Avoid thinking regarding the text. Infographics, videos, and animated gifs are useful regarding contents and also entirely mobile-friendly.
  • Different devices can convey different user requirements as well as many expectations. The necessities should be visible in your content.

What are the SEO tips available for the responsive design option?

Google offers a mobile-friendly testing tool. Users need to be careful while using these tools. The tool can help you meet the design standards of Google, but it just does not reflect that your site is optimized correctly for a flawless mobile experience.

You should taste how Google will witness your site with the feature called “Fetch and Render” available in Google Search Console. One can test the mobile format and desktop format to see how the Google bot and human user will look at your website.

How can you make the bot smarter with the Google crawling scheme?

There is a certain way that is preferred by the search engines for crawling a site. In general, this is referred to as the crawling scheme. Google has announced that it is retiring the old crawling scheme known as AJAX in the Q2 of this year. The latest scheme has evolved a lot, and it can handle JavaScript and AJAX natively. It implies that the bot can now view your content in a much better way, which may have been hidden otherwise behind some codes.

What is the contents structure for the organic visibility?

SEO experts widely prefer page organization in the terms that are accessible to the search bot. Generally, H1, H2, and H3 tags quickly get established by looking at the design of a page. It is essential to keep in mind that the content organization should be highly meaningful. Therefore, it should serve as the part which can be followed by the bot. All of this might sound to be familiar to you because content hierarchy is preferred to enhance the accessibility. There are some minor differences between the accessibility use of H tags and SEO.

SEO experts always recommend making use of the H1 tag for each of the pages whereas accessibility handles many H1 tags for a single page. Google announced that previously it used to accept several H1 tags for a single page, but with years of experience, it has been found that one H1 tag is always better to get the desired ranking position.

SEO prefers to focus on the H1 tag by H3 tags, whereas the accessibility uses all H tags. It includes the H tags from H1 to H6.

The SEO experts investigate the content structure by merely displaying the headings on the page. The same kind of checking can be conducted by you quickly with the help of the web developer toolbar extension that is available on Firefox and Chrome. If you visit the information section and then press the button stating “View Document Outline,” a tab will open with the content hierarchy in your browser.

That is a vast subject, and we cannot cover it in one single discussion. You can follow my other blogs where I am planning to discuss about the SEO tips that can help you to get the content hierarchy directed in the right path, shifting the content quality and reasons why long-form content is now on the rise, etc.