The internet is such an integral part of life that it is hardly possible for most of us to imagine a life without it, at least a comfortable one. You can find live pictures of a beach in Australia just as fast as a review about a restaurant around the corner. The internet is nearly everywhere around us and it provides you with millions of search results in seconds.

Of course, the amount of results depends largely on the speed of your internet connection. But actually seeing the results, opening the sites your query returns depends on other factors. Optimized code, proper site compression, and image scaling are among the most common techniques to speed things up. The web hosting service provider is another chief factor that determine the performance of website.

But just how important is the speed of a website? Very!

Statistically, when a website takes 3 seconds or longer to load, many surfers close it. This negative impact is amplified by people not returning to sites that show slow results anymore at all. To make things even worse, they share negative experiences within minutes with hundreds of friends on social media. Everyone knows that negative news travels faster than positive news, largely thanks to social media.

Check out the infographic created by  to understand that even seconds are hugely important online and affect customer satisfaction immensely. For example, 75% of the customers will not return to a website if it takes longer than 4 seconds to load. Smart phone users are slightly more patient, but 74% leave a site when it takes 5 seconds or longer to load.

Think about the efforts massive sites put to load quickly. For instance, the Wizz Air website is the sixth most visited airline website in the world, and Wizz has the most Facebook fans of any European low-cost carrier.

One can only imagine what a pressure businesses are under, to provide a well-functioning website for the increasingly assertive and aware internet users worldwide.

Seemingly, we have less time than before in this fast-paced world.

The speed of a website is the number one factor for a staggering 46% of the customers, that decides whether the consumer is returning to the site at all or not. How much faster can it be? When will websites meet our expectations? Isn’t it incredible to imagine that Amazon will lose more than $ 1.5 billion for every second the site will slow down?

Is it reasonable to suggest adjusting our expectations and seek the issue in ourselves?

See more interesting information and facts in the graph below:

How Speed affects Your Website