The workplace is altering with new technologies, new digital sector jobs, and even changes in where we work, with remote employment increasingly becoming the norm. There is one constant, though, and that is the need to keep your workforce feeling happy and motivated. It is why employee surveys are important!

Employee surveys remain the best way to do this, so let us look at their main benefits.

#1 They are uniquely personalized.

The beauty of employment surveys is that they are utterly bespoke. Every business has different needs, and every workplace has its own set of challenges. It is easy to tailor a survey to your business, and it is entirely up to the discretion of the employer to decide which questions to include. This has its pitfalls, of course (and the wrong questions can easily turn up useless information), but surveys remain unbeatable in terms of sheer personalization. There is a survey to suit every business.

#2 They are flexible.

With the way we work changing and even the way we consider work undergoing a reassessment, it’s more important than ever for employers to be flexible. Surveys are not labor-intensive and nor do they need to be filled in at a specific time. They can fit around an employee’s schedule and do not place undue strain on the workforce. That, of course, makes for a more contented team.

#3 They can be done remotely

Long gone are the days when employers relied upon arduous and time-intensive paper surveys. Employee surveys can now be performed entirely remotely using platforms like The benefits of going digital with your surveys extend much further than simple convenience. Information from digital surveys is easier to process, paperless is greener and online survey platforms are much more secure. Employees can fill their surveys in with total confidence that their answers will not be leaked elsewhere.

#4 They encourage honesty

This is perhaps the biggest benefit of employee surveys. An employee might be reluctant or even unwilling to voice their concerns in a face-to-face setting, but surveys offer them a safe space to be completely honest. There are a few caveats to this, of course. For example, employers should ensure that the surveys are private (and that employees have confidence in this) and emphasize that even negative feedback is welcome. Nevertheless, honesty is hugely important in any workplace, and there aren’t many better ways to encourage it than with surveys.

#5 They make it easy to monitor progress

Surveys can be effective in isolation, but they perform best when they are taken regularly. This way, companies can chart their progress against barometers, including employee satisfaction, and then offset those figures against productivity and employee retention rates. Long-term analysis like this gives companies unprecedented insight into the welfare of their workforce, its relationship to how the business performs, and how any changes impact staff. Of course, bombarding employees with endless surveys in a short space of time can be counterproductive, but regular maintenance will give you an ongoing opportunity to analyze your business and adapt.

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