SEO has proven to be an effective lead generation strategy for businesses across all industries, which explains its year-over-year growth. However, many people are skeptical about whether its online dominance will continue.

1) 50% of marketing influencers say that traffic generation is the most important outcome of an effective SEO strategy. Organic results bring more than 50% of business leads. Traffic generation by SEO is just happening nowadays. But considering SEO strategy that organic results are most influencing to your business leads.

2) 43% of website traffic has driven by search rankings. Organic traffic is the best for your blog or business as it sends you most targeted traffic.

3) 81% of marketing influencers are pleased with their SEO strategy and describe it as successful. Because marketing influencers aware of the Google’s algorithm and for that reason site owners can now ensure better ranking with the help of healthy, white hat SEO techniques. In this situation, influencers can also prove to be a boon for your SEO efforts.

4) Top significant barriers to SEO success

46% search rankings, 34% traffic generation, 34% Return on Investment

The business has expected the return on investment for what they have planted. There are looking for some sign that there will be a profit from the investment.

5) Relevant content creation 57% and keyword research 49% are the most effective SEO tactics.

Content is most important factor in SEO. For the website, there is an important to explore content which is relevant and more effective for SEO. The content not only relevant but the set of keywords is the main characteristics of the relevant content.

6) 82% of marketing influencers say that SEO effectiveness is increasing.

While 42% of those describe the increase as significant.

Influencers hold the keys to your audience. Since influencers hold the keys, you have to earn their trust in order to access their followers. Influencer marketing is an important aspect of content distribution.

7) 76% of companies execute all or part of their SEO tactics using external resources, as creating relevant content and link building are difficult and time consuming. 34% use In-house resources, 27% outsource to a specialist, 49%outsource and use in-house resources.

8) Companies invested over $65 billion on SEO in 2016. The budget for the same will increase in upcoming years.

9) The number of small businesses that are ready to invest in search engine optimization will grow to 74% this year.

10) Google is one of the most used search engine worldwide. People use Google for their query by writing keywords from short tail to long-tail queries. Google alone processes 40000 search queries every second, and over 3.5 billion searches per day.

11) Voice Search is expected to double in the next five years. According to Google, 20% of searches on its mobile app or Android devices is voice search.

12) Organic results are 8.5 times more likely to be clicked on than paid search results. Google Adwords provided you for paid advertisements. They enable you to display ads in the sponsored results section of each search engine page. The natural search will take time to reach the top of the natural results, but free, targeted traffic will probably prove to be well worth the investment.

13) SEO is 85% more likely to bring traffic to your site than PPC. If you are going for long-term maintaining your keywords and results to SERPs that depends on organic SEO. Organic Search is best SEO services and that is the better to go with for the best rankings.

14) The top 5 URLs on the SERPs get 75% of user clicks. Not surprising right? After all, most of us find what we are looking for in those first few search results. However, many expect this number to be much higher. So don’t be surprised if you are getting a lot of clicks while not being in the top 5 of the SERPs.

15) 50% of search users begin their search with a mobile device and this percentage will only increase. Mobile search has been growing ever since that beautiful presentation of the first iPhone came to life and phones became Internet-friendly. So, don’t forget to adapt your website for mobile searches.

About Author:

Stephanie Alvarado is marketing manager at NuCitrus Technologies as well as she loves to write a blogs, article and web content, other interests are storyteller and entrepreneur.