Optimizing a website is not a cakewalk for any company. The task becomes tougher when the resources, time, and money are limited. The grueling question for small business owners is how to improve your rankings for your website? However, improving the organic searches for a business website takes a lot of time and patience. Here are some of the ways to improve the search engine rankings for the small businesses. The tasks included in your mission to improve SEO for your website are;
- What is the problem you need to address to enhance your website traffic and search engine rankings?
- The importance of resolving the issues.
- The tools you need to resolve the issues related to the search engine rankings.
- The time it will take to get results for your efforts.
- Problems You Need to Resolve For Your Customers
You need to check the problems your customers are facing, and what you can do to solve them. First, you should have a clear idea about the nature of your business and the services your business provides to your consumers.
- Firstly, you need to determine the nature and the time your customer need to buy or use your product.
- Next, you need to find by which source or device your consumers like to connect with you, for example, phone, tablet, or desktop.
- The nature of the need or the problem that drives your customers towards your product.
The above questions will help you out to create content and research the keywords with a motive to develop your business.
- Resolve Technical SEO Problems
Search engine optimization requires a lot of time and patience when it comes to a small business. Here are some of the technical issues related to your website optimization that impact your search engine rankings.
- Loading speed
- Duplicate content
- Erroneous or poor quality links
- Broken links
- Un-optimized pages
- Misuse of canonical link elements
Resolving the above technical issues will help to provide a solid website structure to your small business and enhance the organic searches for your page or website. Some of the tools you can use to resolve the issues related to the SEO of your business are SEMRush, Screaming Frog, and Google Search Console, and GTmetrix. This move requires a high level of commitment regarding time.
- Optimizing Pages
Optimizing pages requires the highest level of commitment and requires tools like SEMRush, Google Search Console, and SpyFu. You need to build structured content for the targeted keywords to improve the rankings for your small business website. Here are some of the moves you can make to optimize the website related to your business.
- Develop quality content
- Optimize titles
- Optimize the body of your content
- Optimize Meta descriptions
You need to use non-spammy content and should attach targeted keywords and backlinks for better optimization of your pages.
- Optimize Google My Business
Google My Business is an important service that can bring better traffic to your website. This process requires a low time commitment. You can optimize Google My Business to enhance the listings. You need to fill the required fields and include photos and videos to optimize your small business and can improve your position in the local searches by answering the questions of the local customers.
- Competitive Analysis
You need to analyze the moves of your competitors to make your business optimization better. You can observe the moves of top 5 to top 10 competitors to enhance their search engine rankings and adopt some of such moves to top the search engine rankings. The tool required for this analysis is SEMRush and SpyFu and the time commitment required for this process is medium or directly take help from BlackGrid Marketing. Here are some of the factors you need to consider during the assessment of your competitors.
- The structure of the website
- The quality of the backlinks
- The rankings of the sites
- The number of pages they have indexed
- Role of Local Business Listing and Citation
Make sure that your business tops the local business listing to improve your organic searches. Your NAP information must be accurate and consistent. You need to approach local directories to gather the data and can take the help of the tools like Yext, BrightLocal, and White Spark. The time commitment required for this process is low.
- Links from Local Websites
Get links from relevant local websites. We all know that links are crucial to determine the website rankings and hence take care that you get links from high-quality websites to improve the organic search ranking of your website. The tools that can help you in this process are SpyFu, Ahrefs, and Majestics. The time involvement for this move is high when compared to other steps.
- Addition of Schema Markups
Adding Schema Markups provide information about the components of the page. Some such components are the name, phone number, zip code, address, ratings, business timings, etc. Google Structured Data Testing Tool is an important tool for this process which needs medium time commitment.
- Getting Reviews
Getting good customer reviews is an important thing for improving search engine rankings. Every customer tends to purchase products based on the customer reviews for the particular product. Hence, reviews are the important factor to enhance local search engine rankings for small businesses. The tools that help to get information about the customer reviews related to the product are GetFiveStars.com and Yext. This procedure needs a high level of a time commitment as well.
- Paid and Organic Searches
You can focus on paid and organic searches with equal importance to enhance your search engine rankings. The PPC services help to improve the rankings in the initial stage but SEO can do better in this context in the long run. So, never underestimate the role of paid searches to improve your website rankings.
Conclusion
In addition to the above moves, adding high-quality images and videos on your business website that relate to the products is a good idea to optimize your page or website and improve your organic searches.
