E-commerce business owners must already be aware of the importance of using Instagram in promoting and marketing their products and hence their business. However, a lot of e-commerce owners often get puzzled about the type of photos that they should upload on Instagram. You being an e-commerce business owner, must also have faced this problem and have felt overwhelmed by the absolute abundance of choices that you have when it comes to uploading your products’ photos. In this article, we will discuss what types of photos you should upload in Instagram to ensure your posts get more visibility. Here’s everything you need to know about Instagram best practices for e-commerce marketing.

Your products have to be displayed properly

This is the priority obviously. You need to put up photos of your products on Instagram. Be careful to upload the best photos of your products which compliment them, use proper lighting and if necessary, hire a professional photographer to make your products look irresistible. However, under no circumstance, should you upload photos which are manipulated or highly edited. Be precise and accurate with the information which you provide because it can either build your brand or obliterate it. Take photos of your products from different angles so that your audience can understand just how they are. The photos you upload also depend on the products. Pictures of cosmetics will not be similar to the images of electronic gadgets being sold. So exercise your discretion and judgment wisely. Also, you can consider uploading photos of your products being in use to add more contexts to your posts.

Special offers and discounts

When you are about to run a special sale, discount and offer, be sure to highlight that in your posts. Words like “free,” “offer,” “discount” have been known to cause psychological changes in people, and they feel proactive in buying items. So always upload photos of your upcoming offers to keep audiences in the loop and to convince them that this is their best chance of grabbing a good deal.

How many photos are enough?

Ideally, you do not want to post more than five times daily, that to off different products. You have to give a period of 2 hours in between your posts and follow up your posts with photos of other products than the ones posted before. You do not want to make your audience feel as if you are intruding on their Instagram feed with constant posts and hence you have to allow this space. So post 5 to 7 photos maximum every day but of different products.

When do you post them?

Studies have shown that Instagram users are most active during the period 11 AM to 2.30 PM and from 6PM to 9PM. So this is the time when you would want to post your photos. This will ensure that you get maximum coverage for your posts.

Video content

Instagram allows you to post video content also. You should try to post videos about your products in use so that your audience can understand how these items work in a better way, and this is especially true for new, novel items. You should try to keep your videos short and precise though, people will not watch long promotional videos on Instagram, so take that information into account. Just show the basic details and highlight the essential information. To make it more interesting, you can at times, even upload interviews of former customers regarding their experiences in using your products. Buy Instagram followers to get more people to notice your brand and learn about the products which you have to offer.

Conclusion

Arguably, one of the most vital and promising business strategies in recent times has been the revolution of social media platforms getting incorporated into marketing campaigns to promote businesses. This has been even acuter in the case of e-commerce businesses. Amongst the many social media platforms today, Instagram has been the most efficient in allowing business owners market their wares successfully to a wide number of people from various parts of the world. However, once again, the key to successful Instagram campaigning lies in uploading the right photos and videos. Always upload specific photos of your products, from a variety of angles so that your audience never feels that they have been misled or misinformed. Similarly, when you run promotional events, do upload photos of that. Hopefully, this article will have helped you in understanding which types of photos you need to upload to boost your sales.