Google announced Wednesday that it is ending its effort towards a search advertising partnership with Yahoo.
After four months of struggling with advertisers and government regulators who voiced competitive and antitrust concerns about the deal, the company said in a blog post that continuing the effort is not in the best interests of Google or its users. The proposed deal would have seen Yahoo running Google advertisements in its search results.
Now that the Google-Yahoo deal is finished–before it even started–Jerry Yang & Co. will take a revenue hit. According to Piper Jaffray analyst Gene Munster, Yahoo would have reaped revenue of about $665 million under the revised Google ad deal with operating cash flow of $200 million to $350 million.
There was a rumor that Yang would step down and Microsoft would buy Yahoo. The company has denied the rumor, which was reported by VentureBeat.
I am still betting on Microsoft to buy out Yahoo for a much lower price than initially offered. Yahoo needs to do something fast or it will be left struggling to compete with Google.
It is going to be interesting to see what happens now,at $14 a share I wonder if Yahoo is scratching it’s big ugly head?
Their scratching other places to!
To quote Jerry Lang If I may..
“To this day, I have to say that the best thing for Microsoft to do is to buy Yahoo. I don’t think that is a bad idea at all…at the right price, whatever the price is, we are willing to sell the company. We were ready to negotiate, we wanted to negotiate a deal, and we felt that we weren’t that far apart. But at the end of the day, they withdrew and they since have been very clear about not wanting to buy the company.”
Link….
http://www.socialmedian.com/story/1556198/the-final-chapter-yahoo-now-wants-to-be-acquired-by-microsoft?email_alert=1&uid=10276&click_from=hot-now-in-your-news-network