Circuit City is born again, but its return policy for some PCs may leave a bitter taste for its customers.

Port Washington, N.Y.-based Systemax Monday finalized its purchase of the defunct retailer’s trade names, domains including, customer lists and information, certain trademarks and other intangible assets of Circuit City’s e-commerce business.

While the retailer’s rebirth is welcome news to consumers looking for competitive prices, the company’s harsh return policy could turn shoppers away.

“Some manufacturers have implemented returns restrictions that prevent from being able to accept returns or offer exchanges, replacements or credits on their products,” the company said on its Web site.

“Products from manufacturers such as Compaq, IBM, Hewlett Packard, Toshiba, Epson and others are not returnable to FOR ANY REASON,”” according to the site. Circuit City said that all support and exchanges or replacements for defective merchandise, including those within the first 30 days of ownership, have to be handled directly with the product manufacturer.

In addition, software and consumables such as toner cartridges, ink cartridges and digital media are not returnable, period.

Circuit City did not offer an explanation as to why vendors require customers to bypass the retailer and deal directly with the vendors.

Systemax this month paid $14 million in cash for Circuit City’s assets, and offered the retailer a share of future revenue generated using those assets over a 30-month period, Systemax said in a statement.

Source: The Channel Wire