Instagram has been a raging success since its entry in October 2010; in just two months, it clocked up an amazing 1 million users wowing them with its radical visual orientation. In just seven years of its existence, it has galloped past the 800 million monthly active user mark, out of which, more than 500 million people use it daily. Marketers love Instagram because of the opportunity it gives them to build engagement with photographs and videos, drive traffic to their website, boost SEO, and integrate into email marketing that remains the marketing communication channel of preference with the best ROI. Here’s the best way to integrate Instagram into email marketing.

Integration of Instagram in Email Marketing

Before the availability of technology for contextual email, the ability to insert content from social media to an email template was not simple. The slower pace of email messaging made contextual relevance difficult to establish when compared to the faster-paced social media. To reduce the demand for fresh content in the email marketing campaigns, email marketers resorted to including social media icons to commence cross-channel communication, and very quickly graphical icons of social media platforms became the accepted standard for inclusion of social media content.

Evolution of Email Technology

After having remained static for many years, there has been resurgence in making email contemporary even when evaluated against the constantly-evolving social media. Technology has made it possible for emails to display posts with the latest information along with images. Instead of being restricted to just being a logo presence, Instagram can now deliver live content into an email with seamless synchronization of content across both the channels. With technology being able to sense when a recipient clicks on an email to open it, it is possible to pull in social media content to make the email more useful and relevant. Adding Instagram content to email is ridiculously easy; all you need to do is to add a little HTML code and customize or you could engage online marketers like Gramista.

Email Marketing and Instagram – A Great Combination

By integrating Instagram into email, marketers can more easily improve the online visibility of their brands and make emails more relevant to the recipient. With the inbuilt visual appeal of Instagram, its integration into email adds further value to a marketing channel that is already the best performing as far as ROI is concerned. The coming together of these two powerful channels also encourages email users to join and follow Instagram and lends additional strength to the relationship between the brand and the customer.

Conclusion

Given the young, tech-savvy, and affluent demographics of Instagram followers, email marketing gets a shot in the arm with the intense activity levels displayed by Instagram users. Currently, there are 500 million Instagram users who are active daily, and many more who use it regularly; targeting them with a weekly mail could give a significant boost to the interaction with the email content. This interaction can be facilitated by adding a feed to an automated campaign, freeing marketers from the hassle of having to keep on updating content manually.