It is no secret that link building is a core component of every successful SEO strategy, and guest posting is a major part of every link building campaign. Where guest posting is a viable way to build your authority and earn links from trusted websites, it also takes a lot of effort to manage these projects from planning to successful publishing.

An SEO strategy only bears fruit if it adheres to Google’s principles and guidelines for quality. So, if you are planning to use guest posting to build quality links for your website, your sole goal should be to provide value to your readers, which in turn will help you gain a position in Google SERPs.

The people who say that guest posting is dead, focus on buying backlinks instead of naturally generating them. What they don’t know is that it ends up doing more harm than good in the long run. About 63% of internet users perceive blogs written by multiple authors, as in guest posts, to be credible and trustworthy. So, if you want to run a profitable business, you need to know how you can build links using guest blogging.

Finding Relevant Opportunities

Before you start with your campaign, your first goal should be to find relevant websites that accept guest posts in your niche. You can do this either by yourself or by hiring guest blogging services who are experts in connecting their clients with relevant bloggers. They also get the job done a lot faster. The process that will take you weeks, a professional service can finish it within a few days.

When doing guest blogging, a single link from an authoritative website is better than 100 authoritative websites that are irrelevant for your business. If you are working in the automotive niche, guest blogs on a fashion website will do no good for your business.

Refine the Selected Blogs

Once you have made a list of all the blogs that are relevant to your business, now is the time to sieve out the good quality blogs websites from the bad ones. Guest posting is all about what you post and where you post it. Here are some perimeters that you should keep in mind when deciding the quality of a website.

  • Domain Authority

One thing that you should always put above the rest is the domain authority of the website you choose. The domain authority of a website is a number calculated by Moz that suggests how well a website performs or ranks on the search engine results pages. Generally, as a rule of thumb, you should only go for websites having DA 50 or above.

  • Quality of Content

The next thing that you should do is have a quick look at the content of the website posts and how active it is. You should also check whether people engage with the blogs as the higher the number of comments and shares, the better it is.

Content Generation

The most important part of any guest blogging campaign is coming up with quality content that offers value to the readers. According to this article published on Forbes, content creation is the key element of SEO. So, it is best if you acquire the services of a good guest posting company that offers you with unique and quality content in your niche.

They can come up with content ideas as they have a clear understanding of what’s trending. The content that they produce will be SEO friendly so that you can attract visitors and build quality relationships with them.

Outreach Campaign

If you have acquired the services of a Link Building Company, you won’t have to go through the headache of reaching out to several bloggers in your niche. These companies have a strong connection with relevant bloggers in each niche and can provide you with what you need in a matter of days.

However, if you want to do the outreach campaign by yourself, the simplest way to contact bloggers is by reaching out to them using the “Contact Us” section of their blog. However, you will need to invest a lot of time in building relationships with them so that they offer you good rates for the posts.

Related Articles

7 Key Reasons Why Your Business Should Use Backlinks