Data is the most powerful tool that any marketer or business owner could have in their arsenal. Without facts and figures, business owners don’t have a basis for making important decision. Sometimes a team reaches a stalemate in a discussion because they don’t have the data to back up either side. Often businesses make mistakes because they don’t know who their site visitors are, what their demographics are, or which pages are the most visited. When data is overlooked a business, can run in to many problems and not have any solutions.
The best place to find the most accurate data about your site and its visitors is Google Analytics. Google Analytics is a system that was built by Google to help you get important website data in order to help your business grow. It’s a great tool that can do a whole lot of things. You can get data on who is visiting your site, on which pages are the most popular, on which devices your visitors are using, and much more.
The only catch is that Google Analytics is not for the faint of heart. It has a lot of configurations and settings and sometimes requires knowledge of coding. So your best bet is to hire a Google Analytics expert to help you set it up initially and to help you come up with the best strategies of using it. Here are the three top reasons for hiring an expert in Google Analytics
- Know where your traffic is coming from
If you have a site, you need to know where your visitors are coming from. Google Analytics is the best place to find that information. An expert could drill down into the exact sources and channels that are most successful for your business and help you get more traffic. They can also help you eliminate or focus less on those channels that bring poor traffic, or traffic that doesn’t convert.
Some questions you might want to ask in this area are:
Where is your traffic coming from?
Which channel brings the most conversions to your store or the longest site visits?
What tactics can you use to increase the quality of your traffic?
- Track conversions much more efficiently
In order to track conversions in Google Analytics you need to set up event tracking and goal conversions. These require some advanced training and are not so easy to set up. An event is anything that happens on your site, like when a person puts in their email on a landing page and clicks submit. In order to track everything properly you need to set up the events correctly in Google Analytics.
If you’re an e-commerce store that you need to set up specific e-commerce goals that would show you how people convert on your site. Each goal is a stage in the customer’s journey and needs to be set up properly to really help you understand what you need to change and optimize on the site.
- Determine the true cost per conversion
The most important thing for a business is the bottom line and it’s important to know how much things cost. It’s important to know how much a business pays per lead and per purchase. A Google Analytics expert that knows what he’s doing can set up the system so that all this data is really clear to anyone on the marketing or the executive team.
Recap
Data is at the heart of every online business and Google Analytics is the best and most accurate platform to use to get all the needed information. A website that hires a Google Analytics expert can benefit greatly from knowing which channels to focus on, tracking conversions more accurately, and from knowing their true cost per conversion.
